Friday, March 4, 2011
Nokia CEO: cheap Windows Phones can come 'very quickly'
We'd raised our own concerns in interviews with both Stephen Elop and Microsoft's Aaron Woodman in the past week that Nokia could have difficulty pushing the Windows Phone platform low enough to fill the holes left by Symbian's departure in the bottom rungs of the market, but the Nokia CEO is making it very clear that he thinks that won't be a problem. In a talk with Finnish journalists on Friday, Elop said that it has become "convinced" that it can hit "a very low price point" and do it "very quickly," a strategy that will be key to converting significant swaths of Symbian market share into Windows Phone market share without losing it to other manufacturers or platforms. Of course, something tells us the leaked design concept (pictured right) doesn't represent the types of hardware Nokia has in mind for those low price points -- but no single device or market segment is going to take Espoo to the promised land here.